Snap has officially announced details regarding the market launch of its Specs augmented reality glasses. The smart glasses feature an integrated display, operate without the need for a tethered smartphone, and are slated to begin shipping in fall 2026 for a price of $2,195 in the US, the UK, and France.
According to the company, eleven years of development and more than $3 billion in investments have gone into the project. Pre-orders have been open since June for a refundable deposit of $200. For cellular connectivity, Snap is partnering with mobile carriers: collaborating with Verizon in the US, EE in the UK, and Orange in France.
Dual Snapdragon Chips and Up to 20 Hours of Battery Life
Under the hood, the glasses are powered by two Snapdragon processors. The system covers a 51-degree field of view and relies on hand tracking for navigation, allowing AR content to anchor itself in space around the user. A privacy LED is centered on the frame. Snap offers the model in two sizes: 47 millimeters weighing 132 grams, and 52 millimeters at 136 grams.
The standalone battery life of the glasses is rated at four hours. For those requiring extended runtime, a cellular case featuring its own data connectivity can be purchased for around $200, offering four additional charge cycles to boost total battery life up to 20 hours. Packaged together as the Specs Connected Case Bundle, the manufacturer charges $2,395.
Feature Set Spanning Multimedia and Enterprise
On the software side, the glasses support phone calls, photo capture, as well as video and music streaming via YouTube, HBO Max, and Spotify. Additional capabilities include 3D shopping through Shopify, NBA and WNBA basketball content, and live translation for 60 languages. The AI service Specs Intelligence is launching initially in the US for users aged 18 and older, available directly on the glasses as well as on iPhone and Mac. However, initial hands-on previews revealed latency issues: a simple YouTube search took approximately 15 seconds to execute.
Beyond general consumers, Snap is increasingly targeting enterprise applications. Through a dedicated partner program, the company is collaborating with Salesforce, AWS, NVIDIA, Trifork, and Hololight to address use cases such as remote maintenance (remote support), field operations, and retail environments.
Market Context and Outlook
Priced at $2,195, the Specs are positioned well above the mass market: the device costs roughly three times as much as Meta Ray-Ban Display glasses and nearly seven times as much as conventional smart glasses. According to data from market research firm IDC, Meta currently dominates the segment with a market share of around 70 percent. Display-enabled smart glasses remain the smaller market segment, projected at 12.2 million units by 2030 compared to display-less models (27.3 million), as Borncity reports.
Given the steep purchase price and the noticeable latency still present in its AI features, Specs is primarily aimed at developers, enterprises, and professional early adopters.
Sources: Borncity.com
