{"id":6540,"date":"2026-09-30T12:54:38","date_gmt":"2026-09-30T12:54:38","guid":{"rendered":"https:\/\/netguide.io\/news\/2026\/09\/30\/decision-de-la-cour-meta-doit-supprimer-proactivement-les-annonces-scam-sur-facebook-et-instagram\/"},"modified":"2026-09-30T12:54:39","modified_gmt":"2026-09-30T12:54:39","slug":"decision-de-la-cour-meta-doit-supprimer-proactivement-les-annonces-scam-sur-facebook-et-instagram","status":"publish","type":"post","link":"https:\/\/netguide.io\/news\/fr\/2026\/09\/30\/decision-de-la-cour-meta-doit-supprimer-proactivement-les-annonces-scam-sur-facebook-et-instagram\/","title":{"rendered":"D\u00e9cision de la Cour: Meta doit supprimer proactivement les annonces Scam sur Facebook et Instagram"},"content":{"rendered":"<div id=\"netgu-3965345605\" class=\"netgu-before-content netgu-entity-placement\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6258556257245998\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-6258556257245998\" \ndata-ad-slot=\"3494115342\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div><p>Meta doit pr\u00e9venir de mani\u00e8re ind\u00e9pendante les fausses publicit\u00e9s et les profils d&#8217;impostation sur Facebook et Instagram avant leur publication future. Tel est le jugement rendu par le tribunal r\u00e9gional de Francfort (Landgericht Frankfurt). Avec cette d\u00e9cision, le pouvoir judiciaire renforce les droits des consommateurs et des victimes : les op\u00e9rateurs de plateformes ne peuvent plus se contenter de supprimer du contenu apr\u00e8s avoir re\u00e7u des plaintes des utilisateurs touch\u00e9s lorsqu&#8217;ils traitent de fraudes en ligne flagrantes.<\/p>\n<h2>Finanzfluss Jurisprudence sur l&#8217;Impersonation C\u00e9l\u00e9brit\u00e9<\/h2>\n<p>La proc\u00e9dure a \u00e9t\u00e9 d\u00e9clench\u00e9e par un proc\u00e8s intent\u00e9 par le fondateur Thomas Kehl et la plateforme \u00ab Finanzfluss \u00bb. Les criminels avaient d\u00e9tourn\u00e9 le nom et la ressemblance du YouTuber financier dans les annonces sur Facebook et Instagram pour attirer les utilisateurs dans des investissements financiers pr\u00e9tendument lucratifs. Certaines de ces annonces ont \u00e9t\u00e9 r\u00e9serv\u00e9es via un compte de publicit\u00e9 Meta standard.<\/p><div id=\"netgu-3045671042\" class=\"netgu-content netgu-entity-placement\"><aside class=\"deals-top deals-top--compact\">\n\n\t\t\t<h3 class=\"deals-top__title\">Top-Deals<\/h3>\n\t\n\t\t\t<ul class=\"deals-top__list\">\n\t\t\t\t\t\t\t<li class=\"deals-top__item\">\n\t\t\t\t\t<a class=\"deals-top__link\" href=\"https:\/\/netguide.io\/deals\/de\/deals\/moon-knight-digital-watch-face-fuer-wear-os-4\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img class=\"deals-top__image\" src=\"https:\/\/netguide.io\/news\/wp-content\/uploads\/sites\/15\/2026\/09\/deal-27-150x150.png\" alt=\"\" width=\"52\" height=\"52\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\n\t\t\t\t\t\t<span class=\"deals-top__body\">\n\t\t\t\t\t\t\t<span class=\"deals-top__name\">MOON KNIGHT Digital Watch Face f\u00fcr Wear OS 4+<\/span>\n\n\t\t\t\t\t\t\t<span class=\"deals-top__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"deals-top__price\">Gratis<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<s>0.89 \u20ac<\/s>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"deals-discount\">-100%<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t<span class=\"deals-top__temperature\">\n\t\t\t\t\t\t\t55\u00b0\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<li class=\"deals-top__item\">\n\t\t\t\t\t<a class=\"deals-top__link\" href=\"https:\/\/netguide.io\/deals\/de\/deals\/train-sim-world-7-starter-pack-kostenlos-fuer-ps4-ps5-xbox-pc\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img class=\"deals-top__image\" src=\"https:\/\/netguide.io\/news\/wp-content\/uploads\/sites\/15\/2026\/09\/capsule_616x353-11-150x150.jpg\" alt=\"\" width=\"52\" height=\"52\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\n\t\t\t\t\t\t<span class=\"deals-top__body\">\n\t\t\t\t\t\t\t<span class=\"deals-top__name\">Train Sim World 7: Starter Pack kostenlos f\u00fcr PS4, PS5, Xbox, PC<\/span>\n\n\t\t\t\t\t\t\t<span class=\"deals-top__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"deals-top__price\">Gratis<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t<span class=\"deals-top__temperature\">\n\t\t\t\t\t\t\t55\u00b0\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<li class=\"deals-top__item\">\n\t\t\t\t\t<a class=\"deals-top__link\" href=\"https:\/\/netguide.io\/deals\/de\/deals\/ml2u-watchfaces-fuer-wearos-im-google-play-store-2\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img class=\"deals-top__image\" src=\"https:\/\/netguide.io\/news\/wp-content\/uploads\/sites\/15\/2026\/09\/2844734_1-150x150.webp\" alt=\"\" width=\"52\" height=\"52\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\n\t\t\t\t\t\t<span class=\"deals-top__body\">\n\t\t\t\t\t\t\t<span class=\"deals-top__name\">ML2U Watchfaces f\u00fcr WearOS im Google Play Store<\/span>\n\n\t\t\t\t\t\t\t<span class=\"deals-top__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"deals-top__price\">Gratis<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<s>1.39 \u20ac<\/s>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"deals-discount\">-100%<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t<span class=\"deals-top__temperature\">\n\t\t\t\t\t\t\t54\u00b0\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<li class=\"deals-top__item\">\n\t\t\t\t\t<a class=\"deals-top__link\" href=\"https:\/\/netguide.io\/deals\/de\/deals\/kostenloses-dlc-bundle-fuer-gears-of-war-e-day-liquid-death-bundle\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img class=\"deals-top__image\" src=\"https:\/\/netguide.io\/news\/wp-content\/uploads\/sites\/15\/2026\/09\/2844571_1-150x150.webp\" alt=\"\" width=\"52\" height=\"52\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\n\t\t\t\t\t\t<span class=\"deals-top__body\">\n\t\t\t\t\t\t\t<span class=\"deals-top__name\">Kostenloses DLC-Bundle f\u00fcr Gears of War E-Day \u2013 Liquid Death Bundle<\/span>\n\n\t\t\t\t\t\t\t<span class=\"deals-top__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"deals-top__price\">Gratis<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t<span class=\"deals-top__temperature\">\n\t\t\t\t\t\t\t54\u00b0\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<li class=\"deals-top__item\">\n\t\t\t\t\t<a class=\"deals-top__link\" href=\"https:\/\/netguide.io\/deals\/de\/deals\/kostenlose-emote-im-clash-royale-store\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img class=\"deals-top__image\" src=\"https:\/\/netguide.io\/news\/wp-content\/uploads\/sites\/15\/2026\/09\/share-image-clashroyale-150x150.jpg\" alt=\"\" width=\"52\" height=\"52\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\n\t\t\t\t\t\t<span class=\"deals-top__body\">\n\t\t\t\t\t\t\t<span class=\"deals-top__name\">Kostenlose Emote im Clash Royale-Store<\/span>\n\n\t\t\t\t\t\t\t<span class=\"deals-top__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"deals-top__price\">Gratis<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t<span class=\"deals-top__temperature\">\n\t\t\t\t\t\t\t54\u00b0\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t\t<\/ul>\n\n\t\t\t\t\t<p class=\"deals-top__more\">\n\t\t\t\t<a href=\"https:\/\/netguide.io\/deals\/\">Alle Deals ansehen \u2192<\/a>\n\t\t\t<\/p>\n\t\t\t<\/aside>\n<\/div>\n<p>Le programme visait \u00e0 rediriger les investisseurs sans m\u00e9fiance via des liens publicitaires vers des groupes ferm\u00e9s sur WhatsApp, le service de messagerie \u00e9galement d\u00e9tenu par Meta. Dans ces groupes de discussion, les auteurs ont encourag\u00e9 des programmes d&#8217;investissement frauduleux. Plusieurs victimes ont contact\u00e9 le portail financier apr\u00e8s avoir perdu de l&#8217;argent.<\/p>\n<h2>Les algorithmes et les recettes publicitaires \u00e9tablissent la responsabilit\u00e9 directe<\/h2>\n<p>Meta s&#8217;est d\u00e9fendue en invoquant la pratique courante du pass\u00e9 : le g\u00e9ant de la technologie a fait valoir qu&#8217;elle n&#8217;\u00e9tait pas responsable du contenu tant que les violations signal\u00e9es avaient \u00e9t\u00e9 supprim\u00e9es \u00e0 la suite de notifications d&#8217;utilisateurs. Le tribunal r\u00e9gional de Francfort a rejet\u00e9 ce raisonnement. Quiconque distribue des annonces via ses propres algorithmes et gagne de l&#8217;argent de leur part exerce un contr\u00f4le important et n&#8217;agit pas comme un fournisseur d&#8217;h\u00e9bergement neutre.<\/p>\n<p>De ce fait, les juges ont d\u00e9duit la responsabilit\u00e9 directe de la soci\u00e9t\u00e9. Meta est d\u00e9sormais tenue de filtrer proactifment les faux profils et les publicit\u00e9s frauduleuses relatives \u00e0 \u00ab Finanzfluss \u00bb avant qu&#8217;ils ne deviennent vivants. Le non-respect des obligations pourrait entra\u00eener des amendes pouvant atteindre 250 000 euros par infraction. De plus, Meta doit divulguer les revenus g\u00e9n\u00e9r\u00e9s par les fausses annonces contest\u00e9es.<\/p>\n<h2>Contexte : Un signal contre le jeu de Whack-a-Mole<\/h2>\n<p>La d\u00e9cision envoie un signal clair contre la vague de fraude qui s\u00e9vit sur les plateformes sociales. Jusqu&#8217;\u00e0 pr\u00e9sent, s&#8217;attaquer \u00e0 de telles escroqueries ressemblait \u00e0 un jeu en cours de whack-a-mole: une fois qu&#8217;une annonce a \u00e9t\u00e9 retir\u00e9e suite aux plaintes des utilisateurs, les auteurs publieraient rapidement une version minimalement modifi\u00e9e portant le m\u00eame contenu exact. Le fait d&#8217;exiger des plateformes qu&#8217;elles capturent au pr\u00e9alable des mod\u00e8les de fraude connus \u00e0 l&#8217;aide de filtres techniques pourrait accro\u00eetre consid\u00e9rablement la barri\u00e8re pour les cybercriminels.<\/p>\n<h2>Ce que les utilisateurs devraient garder \u00e0 l&#8217;esprit<\/h2>\n<p>Malgr\u00e9 cette d\u00e9cision, les utilisateurs devraient rester fondamentalement sceptiques quant aux annonces promotionnant les produits financiers et les investissements cryptographiques sur les r\u00e9seaux sociaux :<\/p>\n<ul>\n<li><strong>\u00c9vitez les groupes WhatsApp :<\/strong> Des conseillers financiers r\u00e9put\u00e9s et des m\u00e9dias \u00e9tablis n&#8217;utilisent jamais des annonces sponsoris\u00e9es pour inviter les utilisateurs \u00e0 participer \u00e0 des groupes de discussion ferm\u00e9s.<\/li>\n<li><strong>V\u00e9rifier la source :<\/strong> Les publicit\u00e9s frauduleuses qui semblent provenir de c\u00e9l\u00e9brit\u00e9s ou de m\u00e9dias de confiance presque jamais lier \u00e0 leurs sites authentiques et v\u00e9rifi\u00e9s.<\/li>\n<li><strong>Signalez-les quand m\u00eame :<\/strong> M\u00eame si les plateformes sont maintenant tenues \u00e0 un niveau de responsabilit\u00e9 plus \u00e9lev\u00e9, les profils frauduleux et les publicit\u00e9s frauduleuses devraient toujours \u00eatre signal\u00e9s au moyen d&#8217;outils de rapport en application pour maintenir la pression sur les fournisseurs.<\/li>\n<\/ul>\n<p><em>Quel est le probl\u00e8me? <a href=\"https:\/\/www.spiegel.de\/netzwelt\/facebook-instagram-meta-muss-fakeanzeigen-eigenstaendig-entfernen-a-2acdce79-db95-4241-9595-f451538596bb#ref=rss\" rel=\"nofollow noopener\" target=\"_blank\">Spiegel.de<\/a><\/em><\/p>\n<div id=\"netgu-4253003990\" class=\"netgu-after-content netgu-entity-placement\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6258556257245998\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-6258556257245998\" \ndata-ad-slot=\"4559785002\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Le tribunal r\u00e9gional de Francfort a ordonn\u00e9 \u00e0 Meta de filtrer ind\u00e9pendamment les publicit\u00e9s frauduleuses et les faux profils. Cacher derri\u00e8re l&#8217;excuse d&#8217;\u00eatre un simple prestataire de services techniques n&#8217;est plus valable.<\/p>\n","protected":false},"author":1,"featured_media":3241,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[],"tags":[],"class_list":["post-6540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"brizy_media":[],"_links":{"self":[{"href":"https:\/\/netguide.io\/news\/wp-json\/wp\/v2\/posts\/6540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/netguide.io\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/netguide.io\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/netguide.io\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/netguide.io\/news\/wp-json\/wp\/v2\/comments?post=6540"}],"version-history":[{"count":1,"href":"https:\/\/netguide.io\/news\/wp-json\/wp\/v2\/posts\/6540\/revisions"}],"predecessor-version":[{"id":6541,"href":"https:\/\/netguide.io\/news\/wp-json\/wp\/v2\/posts\/6540\/revisions\/6541"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/netguide.io\/news\/wp-json\/wp\/v2\/media\/3241"}],"wp:attachment":[{"href":"https:\/\/netguide.io\/news\/wp-json\/wp\/v2\/media?parent=6540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/netguide.io\/news\/wp-json\/wp\/v2\/categories?post=6540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/netguide.io\/news\/wp-json\/wp\/v2\/tags?post=6540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}