{"id":4186,"date":"2026-09-29T18:47:18","date_gmt":"2026-09-29T18:47:18","guid":{"rendered":"https:\/\/netguide.io\/news\/2026\/09\/29\/amazon-alexa-des-lecteurs-de-perte-de-milliards-de-dollars-pour-la-version-payee\/"},"modified":"2026-09-29T18:47:18","modified_gmt":"2026-09-29T18:47:18","slug":"amazon-alexa-des-lecteurs-de-perte-de-milliards-de-dollars-pour-la-version-payee","status":"publish","type":"post","link":"https:\/\/netguide.io\/news\/fr\/2026\/09\/29\/amazon-alexa-des-lecteurs-de-perte-de-milliards-de-dollars-pour-la-version-payee\/","title":{"rendered":"Amazon Alexa: Des lecteurs de perte de milliards de dollars pour la version pay\u00e9e"},"content":{"rendered":"<div id=\"netgu-4205736865\" class=\"netgu-before-content netgu-entity-placement\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6258556257245998\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-6258556257245998\" \ndata-ad-slot=\"3494115342\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>\n<p class=\"wp-block-paragraph\">Les locuteurs Amazon Echo sont un visage familier dans de nombreux m\u00e9nages et sont sans aucun doute un grand succ\u00e8s en termes de leur distribution. Mais derri\u00e8re ce succ\u00e8s est un fardeau financier pour Amazon, comme un r\u00e9cent <a href=\"https:\/\/www.wsj.com\/tech\/amazon-alexa-devices-echo-losses-strategy-25f2581a#09\" rel=\"noreferrer noopener\" target=\"_blank\">reportage dans le Wall Street Journal<\/a> r\u00e9v\u00e8le.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Une entreprise d\u00e9ficitaire malgr\u00e9 des ventes \u00e9lev\u00e9es<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Des haut-parleurs Echo et d&#8217;autres appareils d&#8217;Amazons portefeuille tels que Kindles, Fire TV b\u00e2tons et sonnettes vid\u00e9o de Ring et Blink ont pouss\u00e9 l&#8217;entreprise profond\u00e9ment dans le rouge ces derni\u00e8res ann\u00e9es. Les documents internes et les d\u00e9clarations de personnes inform\u00e9es montrent qu&#8217;Amazon a subi des pertes dans les milliards de ses activit\u00e9s d&#8217;appareils. Entre 2017 et 2021, les pertes se sont \u00e9lev\u00e9es \u00e0 plus de 25 milliards de dollars. Des chiffres plus pr\u00e9cis pour les ann\u00e9es ant\u00e9rieures et suivantes ne sont pas disponibles.<\/p><div id=\"netgu-1834782710\" class=\"netgu-content netgu-entity-placement\"><aside class=\"deals-top deals-top--compact\">\n\n\t\t\t<h3 class=\"deals-top__title\">Top-Deals<\/h3>\n\t\n\t\t\t<ul class=\"deals-top__list\">\n\t\t\t\t\t\t\t<li class=\"deals-top__item\">\n\t\t\t\t\t<a class=\"deals-top__link\" href=\"https:\/\/netguide.io\/deals\/de\/deals\/moon-knight-digital-watch-face-fuer-wear-os-4\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img class=\"deals-top__image\" src=\"https:\/\/netguide.io\/news\/wp-content\/uploads\/sites\/15\/2026\/09\/deal-27-150x150.png\" alt=\"\" width=\"52\" height=\"52\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\n\t\t\t\t\t\t<span class=\"deals-top__body\">\n\t\t\t\t\t\t\t<span class=\"deals-top__name\">MOON KNIGHT Digital Watch Face f\u00fcr Wear OS 4+<\/span>\n\n\t\t\t\t\t\t\t<span class=\"deals-top__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"deals-top__price\">Gratis<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<s>0.89 \u20ac<\/s>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"deals-discount\">-100%<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t<span class=\"deals-top__temperature\">\n\t\t\t\t\t\t\t55\u00b0\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<li class=\"deals-top__item\">\n\t\t\t\t\t<a class=\"deals-top__link\" href=\"https:\/\/netguide.io\/deals\/de\/deals\/train-sim-world-7-starter-pack-kostenlos-fuer-ps4-ps5-xbox-pc\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img class=\"deals-top__image\" src=\"https:\/\/netguide.io\/news\/wp-content\/uploads\/sites\/15\/2026\/09\/capsule_616x353-11-150x150.jpg\" alt=\"\" width=\"52\" height=\"52\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\n\t\t\t\t\t\t<span class=\"deals-top__body\">\n\t\t\t\t\t\t\t<span class=\"deals-top__name\">Train Sim World 7: Starter Pack kostenlos f\u00fcr PS4, PS5, Xbox, PC<\/span>\n\n\t\t\t\t\t\t\t<span class=\"deals-top__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"deals-top__price\">Gratis<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t<span class=\"deals-top__temperature\">\n\t\t\t\t\t\t\t55\u00b0\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<li class=\"deals-top__item\">\n\t\t\t\t\t<a class=\"deals-top__link\" href=\"https:\/\/netguide.io\/deals\/de\/deals\/ml2u-watchfaces-fuer-wearos-im-google-play-store-2\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img class=\"deals-top__image\" src=\"https:\/\/netguide.io\/news\/wp-content\/uploads\/sites\/15\/2026\/09\/2844734_1-150x150.webp\" alt=\"\" width=\"52\" height=\"52\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\n\t\t\t\t\t\t<span class=\"deals-top__body\">\n\t\t\t\t\t\t\t<span class=\"deals-top__name\">ML2U Watchfaces f\u00fcr WearOS im Google Play Store<\/span>\n\n\t\t\t\t\t\t\t<span class=\"deals-top__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"deals-top__price\">Gratis<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<s>1.39 \u20ac<\/s>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"deals-discount\">-100%<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t<span class=\"deals-top__temperature\">\n\t\t\t\t\t\t\t54\u00b0\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<li class=\"deals-top__item\">\n\t\t\t\t\t<a class=\"deals-top__link\" href=\"https:\/\/netguide.io\/deals\/de\/deals\/kostenloses-dlc-bundle-fuer-gears-of-war-e-day-liquid-death-bundle\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img class=\"deals-top__image\" src=\"https:\/\/netguide.io\/news\/wp-content\/uploads\/sites\/15\/2026\/09\/2844571_1-150x150.webp\" alt=\"\" width=\"52\" height=\"52\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\n\t\t\t\t\t\t<span class=\"deals-top__body\">\n\t\t\t\t\t\t\t<span class=\"deals-top__name\">Kostenloses DLC-Bundle f\u00fcr Gears of War E-Day \u2013 Liquid Death Bundle<\/span>\n\n\t\t\t\t\t\t\t<span class=\"deals-top__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"deals-top__price\">Gratis<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t<span class=\"deals-top__temperature\">\n\t\t\t\t\t\t\t54\u00b0\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<li class=\"deals-top__item\">\n\t\t\t\t\t<a class=\"deals-top__link\" href=\"https:\/\/netguide.io\/deals\/de\/deals\/kostenlose-emote-im-clash-royale-store\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img class=\"deals-top__image\" src=\"https:\/\/netguide.io\/news\/wp-content\/uploads\/sites\/15\/2026\/09\/share-image-clashroyale-150x150.jpg\" alt=\"\" width=\"52\" height=\"52\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\n\t\t\t\t\t\t<span class=\"deals-top__body\">\n\t\t\t\t\t\t\t<span class=\"deals-top__name\">Kostenlose Emote im Clash Royale-Store<\/span>\n\n\t\t\t\t\t\t\t<span class=\"deals-top__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"deals-top__price\">Gratis<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t<span class=\"deals-top__temperature\">\n\t\t\t\t\t\t\t54\u00b0\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t\t<\/ul>\n\n\t\t\t\t\t<p class=\"deals-top__more\">\n\t\t\t\t<a href=\"https:\/\/netguide.io\/deals\/\">Alle Deals ansehen \u2192<\/a>\n\t\t\t<\/p>\n\t\t\t<\/aside>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Le comportement de l&#8217;utilisateur comme cause<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un facteur cl\u00e9 dans les pertes \u00e9normes est le comportement de l&#8217;utilisateur. De nombreux acheteurs d&#8217;appareils Echo utilisent principalement des applications et des services gratuits, tandis que les offres pay\u00e9es sont \u00e0 peine remarqu\u00e9es. En cons\u00e9quence, les revenus des haut-parleurs Echo et d&#8217;autres appareils ne suffisent pas \u00e0 couvrir les co\u00fbts \u00e9lev\u00e9s de production et de d\u00e9veloppement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Plans futurs et scepticisme<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pour am\u00e9liorer la situation, Amazon pr\u00e9voit d&#8217;ajouter de nouvelles fonctions bas\u00e9es sur l&#8217;intelligence artificielle \u00e0 son assistant num\u00e9rique Alexa. Un tarif mensuel d&#8217;environ cinq dollars (environ 4,70 euros) doit \u00eatre factur\u00e9 pour ces caract\u00e9ristiques suppl\u00e9mentaires. La nouvelle version devrait \u00eatre lanc\u00e9e ce mois-ci et ne sera pas li\u00e9e \u00e0 l&#8217;adh\u00e9sion de Premier.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La version am\u00e9lior\u00e9e et plus conversationnelle d&#8217;Alexa devrait \u00eatre mieux en mesure de concurrencer les nouveaux chatbots g\u00e9n\u00e9rateurs bas\u00e9s sur l&#8217;IA de soci\u00e9t\u00e9s telles que Google et OpenAI (Chat-GPT).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cependant, m\u00eame au sein de l&#8217;entreprise, on s&#8217;inqui\u00e8te des chances de succ\u00e8s de cette mesure. Certains ing\u00e9nieurs impliqu\u00e9s dans le projet doutent que l&#8217;introduction de fonctions r\u00e9mun\u00e9r\u00e9es permettra d&#8217;obtenir les effets financiers souhait\u00e9s.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Un \u00e9quilibre pour l&#8217;avenir<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon fait face au d\u00e9fi de rendre l&#8217;entreprise Echo rentable sans perdre sa base d&#8217;utilisateurs. L&#8217;introduction de nouvelles fonctions payantes pourrait \u00eatre un pas dans la bonne direction, mais elle risque aussi de dissuader les clients. Les prochains mois montreront si Amazon peut r\u00e9aliser un redressement financier avec cette strat\u00e9gie ou si les appareils Echo continueront d&#8217;\u00eatre un fabricant de pertes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le rapport du Wall Street Journal indique clairement que le succ\u00e8s d&#8217;un produit ne peut \u00eatre mesur\u00e9 uniquement par ses chiffres de ventes. Elle doit plut\u00f4t \u00eatre \u00e9conomiquement viable afin de contribuer au succ\u00e8s de l&#8217;entreprise \u00e0 long terme.<\/p>\n<div id=\"netgu-2170715330\" class=\"netgu-after-content netgu-entity-placement\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6258556257245998\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-6258556257245998\" \ndata-ad-slot=\"4559785002\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Echo d&#8217;Amazon et les affaires d&#8217;appareils ont perdu des milliards de dollars. Maintenant Alexa est pr\u00eat \u00e0 obtenir des fonctionnalit\u00e9s d&#8217;IA pay\u00e9es. Un abonnement peut-il faire tourner le perdant ?<\/p>\n","protected":false},"author":1,"featured_media":1514,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[],"tags":[],"class_list":["post-4186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"brizy_media":[],"_links":{"self":[{"href":"https:\/\/netguide.io\/news\/wp-json\/wp\/v2\/posts\/4186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/netguide.io\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/netguide.io\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/netguide.io\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/netguide.io\/news\/wp-json\/wp\/v2\/comments?post=4186"}],"version-history":[{"count":1,"href":"https:\/\/netguide.io\/news\/wp-json\/wp\/v2\/posts\/4186\/revisions"}],"predecessor-version":[{"id":4187,"href":"https:\/\/netguide.io\/news\/wp-json\/wp\/v2\/posts\/4186\/revisions\/4187"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/netguide.io\/news\/wp-json\/wp\/v2\/media\/1514"}],"wp:attachment":[{"href":"https:\/\/netguide.io\/news\/wp-json\/wp\/v2\/media?parent=4186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/netguide.io\/news\/wp-json\/wp\/v2\/categories?post=4186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/netguide.io\/news\/wp-json\/wp\/v2\/tags?post=4186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}