{"id":3247,"date":"2026-09-16T18:54:28","date_gmt":"2026-09-16T18:54:28","guid":{"rendered":"https:\/\/netguide.io\/news\/2026\/09\/16\/openai-testet-gesponserte-ki-agenten-in-chatgpt-mit-best-buy-und-shopify\/"},"modified":"2026-09-16T18:54:28","modified_gmt":"2026-09-16T18:54:28","slug":"openai-testet-gesponserte-ki-agenten-in-chatgpt-mit-best-buy-und-shopify","status":"publish","type":"post","link":"https:\/\/netguide.io\/news\/de\/2026\/09\/16\/openai-testet-gesponserte-ki-agenten-in-chatgpt-mit-best-buy-und-shopify\/","title":{"rendered":"OpenAI testet gesponserte KI-Agenten in ChatGPT mit Best Buy und Shopify"},"content":{"rendered":"<div id=\"netgu-3465517377\" class=\"netgu-before-content netgu-entity-placement\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6258556257245998\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-6258556257245998\" \ndata-ad-slot=\"3494115342\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div><p>OpenAI treibt die Monetarisierung seines KI-Chatbots weiter voran und f\u00fchrt ein neues Format namens \u201eGesponserte Agenten\u201c ein. \u00dcber diese Funktion k\u00f6nnen Nutzer k\u00fcnftig direkt in der Anwendung mit Business-Agenten interagieren, um sich \u00fcber Produkte zu informieren. Zu den ersten Werbetreibenden, die das System im Rahmen eines Tests in den USA einsetzen, geh\u00f6ren bekannte Unternehmen wie Best Buy, Lowe\u2019s, Newegg und VistaPrint.<\/p>\n<h2>So funktionieren die gesponserten Agenten<\/h2>\n<p>Das Werbeformat greift, sobald Nutzer innerhalb von ChatGPT auf eine Anzeige tippen oder klicken. Daraufhin \u00f6ffnet sich eine gesonderte Konversation mit dem gesponserten Agenten des Werbetreibenden. In diesem separaten Chatfenster lassen sich produktspezifische Fragen stellen und per Link direkt auf die Website des Anbieters wechseln.<\/p><div id=\"netgu-2047040964\" class=\"netgu-content netgu-entity-placement\"><aside class=\"deals-top deals-top--compact\">\n\n\t\t\t<h3 class=\"deals-top__title\">Top-Deals<\/h3>\n\t\n\t\t\t<ul class=\"deals-top__list\">\n\t\t\t\t\t\t\t<li class=\"deals-top__item\">\n\t\t\t\t\t<a class=\"deals-top__link\" href=\"https:\/\/netguide.io\/deals\/de\/deals\/ugreen-aluminium-tabletstaender-360-drehbar-hoehenverstellbar\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img class=\"deals-top__image\" src=\"https:\/\/netguide.io\/news\/wp-content\/uploads\/sites\/15\/2026\/09\/2825012_1-150x150.webp\" alt=\"\" width=\"52\" height=\"52\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\n\t\t\t\t\t\t<span class=\"deals-top__body\">\n\t\t\t\t\t\t\t<span class=\"deals-top__name\">UGREEN Aluminium Tabletst\u00e4nder | 360\u00b0 Drehbar &amp; H\u00f6henverstellbar<\/span>\n\n\t\t\t\t\t\t\t<span class=\"deals-top__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"deals-top__price\">16.91 \u20ac<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<s>20.37 \u20ac<\/s>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"deals-discount\">-17%<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t<span class=\"deals-top__temperature is-hot\">\n\t\t\t\t\t\t\t109\u00b0\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<li class=\"deals-top__item\">\n\t\t\t\t\t<a class=\"deals-top__link\" href=\"https:\/\/netguide.io\/deals\/de\/deals\/train-sim-world-7-starter-pack-kostenlos-fuer-ps4-ps5-xbox-pc\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img class=\"deals-top__image\" src=\"https:\/\/netguide.io\/news\/wp-content\/uploads\/sites\/15\/2026\/09\/capsule_616x353-11-150x150.jpg\" alt=\"\" width=\"52\" height=\"52\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\n\t\t\t\t\t\t<span class=\"deals-top__body\">\n\t\t\t\t\t\t\t<span class=\"deals-top__name\">Train Sim World 7: Starter Pack kostenlos f\u00fcr PS4, PS5, Xbox, PC<\/span>\n\n\t\t\t\t\t\t\t<span class=\"deals-top__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"deals-top__price\">Gratis<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t<span class=\"deals-top__temperature\">\n\t\t\t\t\t\t\t55\u00b0\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<li class=\"deals-top__item\">\n\t\t\t\t\t<a class=\"deals-top__link\" href=\"https:\/\/netguide.io\/deals\/de\/deals\/gratis-forschungssuppe-im-clash-of-clans-store\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img class=\"deals-top__image\" src=\"https:\/\/netguide.io\/news\/wp-content\/uploads\/sites\/15\/2026\/09\/2839474_1-150x150.webp\" alt=\"\" width=\"52\" height=\"52\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\n\t\t\t\t\t\t<span class=\"deals-top__body\">\n\t\t\t\t\t\t\t<span class=\"deals-top__name\">Gratis Forschungssuppe im Clash of Clans-Store<\/span>\n\n\t\t\t\t\t\t\t<span class=\"deals-top__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"deals-top__price\">Gratis<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t<span class=\"deals-top__temperature\">\n\t\t\t\t\t\t\t54\u00b0\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<li class=\"deals-top__item\">\n\t\t\t\t\t<a class=\"deals-top__link\" href=\"https:\/\/netguide.io\/deals\/de\/deals\/samwatch-simple-e-2024-yamwatch-analog-fuer-wearos\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img class=\"deals-top__image\" src=\"https:\/\/netguide.io\/news\/wp-content\/uploads\/sites\/15\/2026\/09\/2839836_1-150x150.webp\" alt=\"\" width=\"52\" height=\"52\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\n\t\t\t\t\t\t<span class=\"deals-top__body\">\n\t\t\t\t\t\t\t<span class=\"deals-top__name\">SamWatch Simple E 2024 + YamWatch Analog f\u00fcr WearOS<\/span>\n\n\t\t\t\t\t\t\t<span class=\"deals-top__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"deals-top__price\">Gratis<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<s>1.39 \u20ac<\/s>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"deals-discount\">-100%<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t<span class=\"deals-top__temperature\">\n\t\t\t\t\t\t\t53\u00b0\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<li class=\"deals-top__item\">\n\t\t\t\t\t<a class=\"deals-top__link\" href=\"https:\/\/netguide.io\/deals\/de\/deals\/kostenlose-cosmo-box-fuer-brawl-stars\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img class=\"deals-top__image\" src=\"https:\/\/netguide.io\/news\/wp-content\/uploads\/sites\/15\/2026\/09\/opengraph-1-150x150.jpg\" alt=\"\" width=\"52\" height=\"52\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\n\t\t\t\t\t\t<span class=\"deals-top__body\">\n\t\t\t\t\t\t\t<span class=\"deals-top__name\">Kostenlose Cosmo-Box f\u00fcr Brawl Stars<\/span>\n\n\t\t\t\t\t\t\t<span class=\"deals-top__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"deals-top__price\">Gratis<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t<span class=\"deals-top__temperature\">\n\t\t\t\t\t\t\t52\u00b0\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t\t<\/ul>\n\n\t\t\t\t\t<p class=\"deals-top__more\">\n\t\t\t\t<a href=\"https:\/\/netguide.io\/deals\/\">Alle Deals ansehen \u2192<\/a>\n\t\t\t<\/p>\n\t\t\t<\/aside>\n<\/div>\n<p>Wichtig f\u00fcr Nutzer: OpenAI trennt diese Werbeinteraktionen technisch und optisch strikt vom eigentlichen Chatverlauf und den normalen Antworten des Modells. Zudem werden die Konversationen mit den Unternehmens-Agenten explizit als gesponsert ausgewiesen.<\/p>\n<h2>E-Commerce-Offensive mit Shopify und HubSpot<\/h2>\n<p>Hinter den Kulissen professionalisiert das Unternehmen seine Anzeigenplattform sp\u00fcrbar und bindet wichtige Plattformen an. Als zentraler Partner im E-Commerce-Sektor fungiert Shopify. Dessen kostenlose App zur Einbindung von H\u00e4ndlern ist am 3. September 2026 in den USA gestartet und soll am 23. September 2026 international in allen M\u00e4rkten ausgerollt werden, in denen Anzeigen f\u00fcr ChatGPT verf\u00fcgbar sind.<\/p>\n<p>Als Partner f\u00fcr das Kundenbeziehungsmanagement (CRM) wurde HubSpot integriert, das bereits \u00fcber 400 Installationen verzeichnet. Abgerechnet wird \u00fcber Modelle wie Abrechnung pro tausend Impressionen (CPM), pro Klick (CPC) oder mit automatischer Gebotsoptimierung (oCPC).<\/p>\n<h2>Milliarden-Umsatzrate durch ChatGPT Ads<\/h2>\n<p>Die Vermarktung zeigt finanzielle Wirkung: Laut Unternehmensangaben erreichte die Sparte \u201eChatGPT Ads\u201c bis zum 31. August 2026 in weniger als 200 Tagen eine hochgerechnete Jahresumsatzrate von einer Milliarde US-Dollar. Zehntausende Werbekunden in \u00fcber 40 L\u00e4ndern nutzen das System bereits. Um Neukunden anzulocken, vergibt OpenAI Werbeguthaben: Wer eigene Anzeigen im Wert von 500 US-Dollar schaltet, erh\u00e4lt weitere 500 US-Dollar als Bonus.<\/p>\n<p>Werbetreibende erhalten im Anzeigenmanager Werkzeuge an die Hand, um Werbekampagnen per Texteingabe in nat\u00fcrlicher Sprache zu erstellen, inklusive automatischer \u00dcbersetzungen. Die Zielgruppenansprache l\u00e4sst sich getrennt nach Desktop-Nutzern sowie App- und Webanwendungen auf Android und iOS steuern.<\/p>\n<h2>Was bedeutet das f\u00fcr Nutzer?<\/h2>\n<p>Mit dem f\u00fcr den 23. September 2026 angek\u00fcndigten internationalen Start der Shopify-App wird die Anbindung in allen M\u00e4rkten erweitert, in denen ChatGPT-Anzeigen verf\u00fcgbar sind. Nutzer sollten k\u00fcnftig bei Produktanfragen genau auf die Kennzeichnung von Chat-Fenstern achten: \u00d6ffnet sich ein separater, als gesponsert markierter Agent, handelt es sich um Dialoge des jeweiligen Anbieters.<\/p>\n<p><em>Quellen: <a href=\"https:\/\/borncity.com\/news\/chatgpt-ads-openai-baut-werbesystem-mit-shopify-aus\/\" rel=\"nofollow noopener\" target=\"_blank\">Borncity.com<\/a><\/em><\/p>\n<div id=\"netgu-2541487720\" class=\"netgu-after-content netgu-entity-placement\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6258556257245998\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-6258556257245998\" \ndata-ad-slot=\"4559785002\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>OpenAI baut sein Werbegesch\u00e4ft aus: Gesponserte Unternehmens-Agenten erm\u00f6glichen direkte Produktinteraktionen im Chatbot. Dank Partnern wie Shopify w\u00e4chst das Anzeigensystem rasant.<\/p>\n","protected":false},"author":1,"featured_media":3246,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[31],"tags":[21,2004,1149,29,2116,1720],"class_list":["post-3247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-openai","tag-chatgpt","tag-e-commerce","tag-kunstliche-intelligenz","tag-openai","tag-shopify","tag-werbung"],"brizy_media":[],"_links":{"self":[{"href":"https:\/\/netguide.io\/news\/wp-json\/wp\/v2\/posts\/3247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/netguide.io\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/netguide.io\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/netguide.io\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/netguide.io\/news\/wp-json\/wp\/v2\/comments?post=3247"}],"version-history":[{"count":1,"href":"https:\/\/netguide.io\/news\/wp-json\/wp\/v2\/posts\/3247\/revisions"}],"predecessor-version":[{"id":3248,"href":"https:\/\/netguide.io\/news\/wp-json\/wp\/v2\/posts\/3247\/revisions\/3248"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/netguide.io\/news\/wp-json\/wp\/v2\/media\/3246"}],"wp:attachment":[{"href":"https:\/\/netguide.io\/news\/wp-json\/wp\/v2\/media?parent=3247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/netguide.io\/news\/wp-json\/wp\/v2\/categories?post=3247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/netguide.io\/news\/wp-json\/wp\/v2\/tags?post=3247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}